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Our audience are all adults 25-54 with an emphasis on women 34-44 listening at home and at work.

Heavy on Promotion:  Since sign-on in 1988, FM97 is proud to have awarded more cash and prizes than all other Kauai stations combined.  A constant flow of interactive on-air contests and promotions has helped elevate FM97 to its current position as the island’s most popular station.*

Heavy on information:  FM97 places a heavy emphasis on local news reporting while utilizing sound bites and actualities to enhance its comprehensive newscasts.  Newscast are aired every half-hour during morning and afternoon drive times with daily surf and ocean reports featured hourly.

Heavy on Public Service:  “Live” public service announcements are aired a minimum of twice an hour.  The “Community Calabash” program features expanded public service information.  Spokespersons for a variety of community organizations are invited to participate in “live” interviews conducted during regular programming.

Special Features:  Several times during the year, usually during holiday weekends, FM97 features the extremely popular “Solid Gold Weekend”, FM97’s  Solid Gold Weekends are a 3 to 4-day marathon of the greatest oldies of all-time (with a decidedly Hawaii slant).  Saturday evenings, FM97 airs the nationally syndicated programs:  The John Tesh Show and Magic of The Eighties, then on Sunday evening, Dick Clark Rewind.  A series of religious programs are also broadcast early Sunday morning.

Contact our sales department at (808) 246-1197 for more information.